India is considered to be the sixth biggest economyacross the length and breadth of the globe. Recently, India has been ahead of the UK in terms of economy. Besides, it also becomes the fastest-growing e-commerce sector. These sectors are estimated to grow by USD 200million in 2026. Since the Indian economy is growing at a rapid pace, foreign companies increasingly want to invest in the Indian market.
India is blessed with diverse languages andofficially recognized 22 languages. So, there is a huge demand for translation and localization services. The top ten languages in India are Hindi, Bengali,
Marathi, etc. For example, Bangla Translate helpsothers to know this language.
Most Popular Languages In India
Hindi
A large number of people in India speak Hindi.According to the survey, more than 528 million Indian use this language as their mother language. It is the official language of the Indian Government and
spans many states.
Bengali
It is also a widely spoken language in India,particularly in Bengal, where 100 million people speak it. It is the official language of West Bengal, Tripura, and par of Assam. So, there is great demand for Bengali Translation Services.
Marathi
Approximately 7% of the Indian population speaks Marathi.Marathi Is the official and co-official language in Maharashtra and Goa. Incidentally, Mumbai is considered the financial hub of India. So, it is quite understandable that business wants to use Marathi Language Translation services toconvey their message to a diverse audience across geographical borders.
Telugu
It is part of the 22 recognized languages of Indiaand is the fourth most spoken language in India, roughly accounting for 6.8% of the total population of India. Besides, it is spoken in Andhra Pradesh, Karnataka, Telangana, etc. Palpably, Telugu English Translation serviceis important to connect with the diverse audience,
Tamil
Tamil is considered to be the oldest language thatis still in vogue in the world. Tamil is widely spoken in India, and it is estimated that 77 million Indian people speak it. Othercountries also speak it in the world. Therefore, the demand for TamilTranslation Services is very high.
Hinglish
English is the official language of the IndianGovernment, along with Hindi. Many people do know English. With time, many learn it because of business purposes.
Which Language of IndiaShould You Localize Your Content Into?
Since India is a growing economy and has languagediversity, choosing translation services like Marathi Translation or Bengali language translation foryour content is tough. However, here aresome recommended steps you may follow:
Your Budget
Budget indeed plays important to any organization.It is better to choose the widely spoken language. If youhave a healthy budget, you can pick other demanding Indian languages.
Your Audience
You may need to select the most popular language ofIndia and understand it from an audience perspective. For example, audiencesare interested in Marathi, So you go for Translation to the Marathi language.
Look For What YourCompetitors Are Doing
Each company has its strategy, and copying otherswill aggravate your problems. But knowing your competitors will help you gain insights that may pay off.
Wrapping Up
Among the diversity of Indian languages, you mustdecide on the best translation services that prove tremendous business growth.
